Ad Law Access
FTC Closes an Investigation Involving a Social Media Campaign
As we've noted in previous posts, if a company provides incentives to a consumer in order to encourage the consumer to promote the company's products, the consumer is required to disclose those incentives. It's not…
Pinterest Establishes Business Accounts and Marketing Guidelines
In March, we posted that Pinterest had made changes to its Terms of Service . This month, Pinterest announced new business accounts that are governed by new Business Terms of Service . Pinterest also established Logos,…
Watch Kelley Drye's "Smartphone Revolution" Webinar On Demand
Mobile marketing, sweepstakes and services, including location-based services, are governed by an alphabet soup of statutes and regulations: TCPA, COPPA, CAN-SPAM, CPNI, etc. To complicate compliance even further,…
Questions and Answers on Advertising Law
Over the past year, several companies have entered into high-profile settlements with the FTC over allegations that their products didn’t work as advertised. For example, Skechers agreed to pay $40 million to settle…
WOMMA Releases New Social Media Marketing Disclosure Guide
This week, the Word of Mouth Marketing Association released an updated version of its Social Media Marketing Disclosure Guide . The Guide is designed to help marketers comply with the FTC’s requirement that individuals…