Advertising Technology (AdTech)

Name: Kelley Drye & Warren LLP
Price range: $

Data-driven advertising fuels today’s digital economy—but it also presents complex challenges under an expanding patchwork of domestic and international privacy, consumer protection, and data security laws.

Kelley Drye’s multidisciplinary team represents a broad client base—publishers, advertisers, adtech platforms, SaaS platforms, and consumer brands—and advises them in a wide range of matters:

Regulatory investigations and enforcement actions
Product and analytics counseling
Corporate and technology transactions, including M&A due diligence
Privacy compliance program development
Vendor due diligence and risk assessments
Privacy by design
Policy analysis and regulatory advocacy

Retail Media Networks

We advise clients across every stage of retail media network development with a focus on commercially actionable, compliance-aligned strategy. Our work spans first- and third-party data governance, loyalty and purchase insights, targeting and activation, vendor ecosystems, measurement, and analytics—while addressing sensitive data risks, enrichment practices, and evolving regulatory requirements. With deep experience in adtech and martech, we help organizations design, scale, and optimize retail media networks that balance business objectives with consumer privacy expectations, using a practical, risk-based approach that supports compliance, accountability, and long-term growth.

Team Members