Ad Law Access
Ad Law Access Podcast: Comparative Advertising 101
Companies often want to claim that their products or services are better than the products or services offered by a competitor. However, comparative claims tend to be highly scrutinized by competitors and subject to…
Gatorade Lands in Hot Water by Encouraging Others to Avoid Water
This week, the California Attorney General announced a settlement involving allegations that Gatorade made misleading claims about the relative performance benefits of Gatorade and water in a mobile game that was…
Court Suggests Companies Can Be Liable as Soon as Claims Become Stale
It’s a common question. A company creates a product with a competitive advantage; it takes steps to substantiate a superiority claim; and, satisfied that it has met the legal standard, it bases an advertising campaign…
FTC Charges Company with Misrepresenting the Light Output and Life Expectancy of its Bulbs
Yesterday, we posted that a window manufacturer had entered into a settlement with the Washington Attorney General’s office over allegedly unsubstantiated energy efficiency claims. Today, the FTC announced that it has…