Ad Law Access
NAD Reviews Popularity Claims
This week, NAD announced a decision in a dispute between Owlet and Nanit, two companies that make smart baby monitors. Although the decision covers a lot of ground, today we’ll just focus on a topic that regularly…
NAD Reminds AI Advertisers: Correlation Is Not Causation
A recent NAD decision involving SafelyYou, an AI-enabled fall detection and monitoring platform for assisted living and memory care facilities, highlights an important theme in AI advertising: proving that a technology…
NAD Finds Hair Drying Claims Get Tangled Up in the Visuals
Dreame advertised that its Dazzle Hair Styler and the Miracle Pro Hair Dryer could both dry shoulder-length hair in two minutes. Dyson challenged three variations of the drying time claim that were paired with images…
When Puffery Gets Sticky
Howies Hockey advertises that it makes the “World’s Highest Quality” athletic tape and hockey tape. Mueller Sports Medicine challenged the claim before NAD, arguing that it conveyed “a misleading and unqualified…
NAD Continues to Examine Influencer Campaigns
In June, we posted that NAD launched an inquiry into whether Kalshi’s influencers and affiliates clearly disclosed their connections to the company in ads and whether Kalshi takes steps to ensure they comply with the…