Ad Law Access
The Sweet Smell of Puffery
With summer in full swing, many people are thinking about sunscreen. As they compare typical selling points—including SPF levels, formulations, and water repellency—one company is focusing on a different selling point.…
NAD Reviews Sharp Language in Pricing Claims
This week, NAD announced a decision in a challenge brought by The Gillette Company against Mammoth Brands, the makers of Harry’s Plus Razors. The challenge encompasses various claims, but today we’re just going to…
NAD Investigates Kalshi’s Influencer Practices
As part of its marketplace monitoring program, NAD launched an inquiry into how Kalshi uses influencers. NAD was concerned about whether Kalshi’s influencers and affiliates clearly and conspicuously disclosed their…
NAD Continues to Scrutinize AI Claims
As part of its routine, ongoing monitoring program, NAD inquired about certain claims Kami Vision made about its Kami Home Fall Detect System, including these: The first AI-powered camera with Fall Detect, offering…
NAD Determines 100% Claims Aren’t 100% Clear
SharkNinja makes the Shark NeverChange Air Purifier MAX. Ads for the air purifier show a display on the product that reads: “Clean Air 100%.” In a recent Fast-Track SWIFT challenge, Dyson argued that consumers are…