Ad Law Access
When Puffery Gets Sticky
Howies Hockey advertises that it makes the “World’s Highest Quality” athletic tape and hockey tape. Mueller Sports Medicine challenged the claim before NAD, arguing that it conveyed “a misleading and unqualified…
NAD Continues to Examine Influencer Campaigns
In June, we posted that NAD launched an inquiry into whether Kalshi’s influencers and affiliates clearly disclosed their connections to the company in ads and whether Kalshi takes steps to ensure they comply with the…
The Sweet Smell of Puffery
With summer in full swing, many people are thinking about sunscreen. As they compare typical selling points—including SPF levels, formulations, and water repellency—one company is focusing on a different selling point.…
NAD Reviews Sharp Language in Pricing Claims
This week, NAD announced a decision in a challenge brought by The Gillette Company against Mammoth Brands, the makers of Harry’s Plus Razors. The challenge encompasses various claims, but today we’re just going to…
NAD Investigates Kalshi’s Influencer Practices
As part of its marketplace monitoring program, NAD launched an inquiry into how Kalshi uses influencers. NAD was concerned about whether Kalshi’s influencers and affiliates clearly and conspicuously disclosed their…