Ad Law Access
NAD Holds Celebrity Social Media Posts Need Disclosures
Under the FTC’s Endorsement Guides, influencers and celebrities have to disclose any material connection they have to the brands they promote “when a significant minority of the audience for an endorsement does not…
NAD Decision Addresses Gifting to Influencers
Revolve is an e-commerce fashion brand that relies heavily on influencers to promote its products. Some of those influencers promote the products pursuant to agreements with the company, while others promote the…
NAD Decision Addresses Content Creators on TikTok
TikTok offers an affiliate program through which influencers and other content creators can earn commissions by promoting products from various brands through affiliate links in their videos. Marketing experts often…
NAD Addresses Influencer Disclosures in Challenge Between Competitors
This week, NAD announced a decision in a dispute between Mielle Organics and Kreyol Essence – two competitors in the beauty and personal care market – that focused on whether an influencer had clearly disclosed her…
Connecticut AG Investigates Skincare Products Marketed to Kids
If you’ve been on social media lately, depending on your algorithm, you may have witnessed tween influencers touting expensive skincare routines, or commentators lamenting the rise of the Sephora Kid . Before the…