Ad Law Access
NY Attorney General Takes Action Against Fake Online Reviews
This morning, New York Attorney General Schneiderman announced that his office had concluded a year-long undercover investigation into the reputation management industry and the practice of posting fake reviews online.…
Facebook Eases its Guidelines for Promotions
Yesterday, Facebook made it easier for companies to administer sweepstakes, contests, and other promotions on its platform. Previously, Facebook required that all promotions on the platform be administered through…
Florida AG Announces Settlement Involving Consumer Endorsements
Yesterday, the Florida Attorney General announced that her office had reached a settlement with Lifestyle Lift over the company’s advertising practices. Among other things, the AG alleged that the company used…
New York Times Article Discusses Potential Liability for Celebrity Endorsements
A recent New York Times article discussed the FTC’s scrutiny of companies who engage celebrities to endorse their products in social media. The article serves as a timely reminder that this form of advertising, unless…
FTC Closes Investigation Involving a Social Media Promotion
As we've posted before, if a company provides incentives to a consumer in order to encourage the consumer to promote the company’s products, the consumer is required to disclose those incentives. It’s not just the…