Ad Law Access
Kelley Drye Offers Webinar on "Hot Topics in Social Media" July 9 at 2 PM
Social media is a powerful marketing tool. It’s personal, dynamic, and reaches an unlimited number of consumers. But, the value of social media can be tempered by the legal risks. Both the Federal Trade Commission and…
Native Advertising Blunder Gets Media Attention
Readers of our blog know that if a company provides people incentives to promote its products, the company needs to ensure those people clearly disclose their relationship to the company. But (for reasons we're still…
FTC Attempts to Sharpen the Blurred Lines of Native Ads at Workshop
Yesterday, the FTC held a workshop to discuss legal issues surrounding the blending of ads with other content in digital media — sometimes called “native advertising” or “sponsored content.” From a marketing…
Pinterest Adds Promotions Guidelines to Acceptable Use Policy
Last week, Pinterest added promotions guidelines to their Acceptable Use Policy. According to a post announcing the change, Pinterest will no longer allow promotions that: Suggest that Pinterest sponsors or endorses…
NAD Decision Holds Important Lessons for Advertising in Social Media
This week, the NAD issued an important decision involving advertising practices in social media. Here are the highlights. eSalon operates a hair-styling blog, and many posts promote the company’s products. Because…