Ad Law Access
Spilling the Tea on Made in USA Claims
We regularly cover challenges to “Made in USA” claims, particularly by the FTC , but most of the time those cases don’t rely on consumer perception evidence about what the claim means. So the recent class certification…
Latest Made in USA Settlement Offers Lessons for Fashion Companies
This week, just a few days before the Fourth of July holiday, the FTC announced a settlement with three fashion companies (that operated together as a common enterprise) over patriotic claims that the companies made…
Advertising Lessons from the Survival Industry
My Patriot Supply (or “MPS”) and 4Patriots both make long-term survival food kits and related products. If a natural disaster strikes, if AI-powered bots wreak havoc on humanity , or if you just want to binge-watch…
FTC Challenges Half-Baked “Made in USA” Claims
Instant Brands advertises that its Pyrex glass products are “Proudly Made in USA” and as “American as Apple Pie.” For many years, it appears that Instant Brands’ claims complied with the requirements set forth in FTC’s…
Using Domestically Sourced Recycled Content? Look Beyond the Recycling Process before Claiming It’s “Made in USA”
We periodically stumble across older FTC investigations that have new relevance, and post about them as reminders. That happened recently as we get more questions about the use of recycled content and the desire to…