Ad Law Access
Federal Court Unpacks Challenge to Fishy Environmental Claims
Breaded fish fillets were the latest target of an ESG class action lawsuit examining sustainable certifications, traceability claims, and broad environmental benefit claims for ConAgra’s fish fillets and similar…
NAD Provides Guidance on “Sustainable” Claims
Yesterday, we looked at an NAD case involving claims by Amyris Clean Beauty that it used “clean ingredients and clean formulas” and considered what lessons other advertisers who want to make “clean” claims should take…
NAD Provides Guidance on “Clean” Claims
In a recent decision, NAD notes that “clean” claims are “ubiquitous in the beauty industry.” Despite that, the term doesn’t have a clear definition and reasonable minds can disagree over exactly what it means. That…
NY Attorney General Sues JBS Over Greenwashing
Last year, a trade association challenged aspirational claims that JBS – the world’s largest producer of beef products – was making about its commitment “to be net zero by 2040.” NAD determined that although the…
PFAS Grease-Proofing Agents Officially Slip Out of U.S. Market
Rest assured, you can stop worrying about ingesting “forever chemicals” when you use fast-food wrappers, microwave popcorn bags, and take-out paperboard containers. Last week, FDA announced here that so-called…