Ad Law Access
California Carbon Disclosure Requirements Delayed
In October, we posted that California had enacted the Voluntary Carbon Market Disclosure Act (or “VCMDA”), a law that aims to force companies to more clearly disclose thebasis for their carbon reduction claims. The…
New California Law Regulates Carbon Claims
Green is the new black, or so it seems, based on the growing number of companies that are making “green” claims. Claims about carbon reductions are particularly in fashion, both with advertisers and with a growing…
NARB Agrees Advertiser Can’t Support Aspirational Net Zero Claims
JBS – the second-largest food company in the world – made several aspirational claims about its commitment “to be net zero by 2040.” Those claims were challenged by a trade association, who argued that the claims were…
Lawsuit Questions Use of Carbon Offsets to Substantiate Green Claims
Plaintiffs recently filed a class action lawsuit against Delta, alleging that the airline’s “carbon-neutral” claims, such as: “Carbon Neutral Since March 2020,” and “travel confidently knowing that we will offset the…
Talking Trash at the FTC: Event Recap
This week, the FTC held its Talking Trash at the FTC workshop, a four-hour event intended to examine “recyclable” claims in ads. We’ve sifted through some of the trash and pulled out a few things worth noting. …