Pinterest Establishes Business Accounts and Marketing Guidelines
In March, we posted that Pinterest had made changes to its Terms of Service. This month, Pinterest announced new business accounts that are governed by new Business Terms of Service. Pinterest also established Logos, Trademarks, and Marketing Guidelines. Among other things, these Guidelines provide some do’s and don’ts for growing number of companies that run promotions on the platform.
Pinterest also reminds companies that they are responsible for ensuring their promotions comply with applicable laws. As we’ve noted before, not only do companies have to worry about promotions laws, they also need to think about the fairly unique intellectual property issues that can arise on that platform.