Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

NAAG 2023 CP Fall Conference: Fake Reviews + Generative AI

In our final installment of our NAAG 2023 Consumer Protection Fall Conference debriefing (click here for parts one and two ), unsurprisingly, fake reviews and generative AI were the big topics that closed out the…

Diagnosis: Fake Reviews = Refunding Copays, Destroying Patients on Social Media, and Everything in Between

Like we previously reported, reviews matter . The New York Attorney General (NY AG) announced a $100,000 settlement out of its Bureau of Internet and Technology with a Manhattan-based orthopedic doctor for manipulating…

Know Your Fake Reviews: State AGs Signal Enforcement

Reviews Can Drive Business Reviews matter. In a survey conducted by Yelp, 83% of consumers who read reviews say they trust online reviews about local businesses. However, fake reviews may mislead consumers. Recently,…

NARB Gives FTC an Opportunity to Apply New Endorsement Guides

Smile Prep operates a website that provides reviews of clear aligners (otherwise known as “invisible braces”) based on an “extensive five-point analysis.” Because Smile Prep’s sole source of revenue consists of…

FTC and Six States Announce Settlement Over Fake Reviews and Claims

A year ago, the FTC and six states filed a lawsuit against Roomster and its owners, alleging that they had posted “tens of thousands of fake positive reviews to bolster their false claims that properties listed on…