Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

FTC to Study “Surveillance Pricing”

On July 23, 2024, the Federal Trade Commission (FTC) announced that it had voted unanimously to initiate a new study focused on how companies may be leveraging consumer purchasing behaviors to personalize pricing for…

Join Us: A Conversation with Kelley Drye State Attorneys General Team Part II

Join Kelley Drye’s State Attorneys General Ad Law team on Thursday, August 15, 2024, at 2:00 p.m. ET for Part ll of our webinar led by Chair Paul Singer and Special Counsel Abby Stempson and Beth Chun . We have invited…

CFPB Issues Interpretive Rule for Paycheck Advance or “Earned Wage Access” Products

Late last week, the Consumer Financial Protection Bureau (CFPB) released a proposed interpretive rule asserting that paycheck advance or earned wage access (EWA) products are considered consumer loans and therefore…

Class Action Alleges Lululemon Engages in Greenwashing

Last week, a Florida consumer filed a putative class action against Lululemon, alleging that the company’s “Be Planet” campaign “goes too far by creating the general, express, and implied impression in consumers’…

Court Sides with Tea Drinkers in Made in USA Dispute

In 2020, plaintiffs filed a class action complaint in California federal court against Bigelow Tea, alleging that the company falsely represents that its teas are made in the United States, when the teas are actually…