Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Connecticut AG Investigates Skincare Products Marketed to Kids

If you’ve been on social media lately, depending on your algorithm, you may have witnessed tween influencers touting expensive skincare routines, or commentators lamenting the rise of the Sephora Kid . Before the…

CFPB Finalizes Rule to Supervise Digital Wallets and Mobile Payment Apps Ahead of Transition to Trump Administration

Last Thursday, the Consumer Financial Protection Bureau (CFPB) announced a Final Rule authorizing the agency to supervise and conduct examinations of certain non-bank providers of digital wallets and payment apps for…

NAD Decision Offers Guidance on Comparisons Against Categories

When an advertiser makes a comparison against a category of products, it must generally substantiate the claim against 85% of the products in that category. It’s common for advertisers to narrow down a category in…

AGs Aren’t Kidding about KOSA

Led by Tennessee Attorney General Skrmetti, 32 attorneys general (AGs) sent a bipartisan letter (19 Republicans and 13 Democrats) to both houses of Congress this week, supporting the passage of the Kids Online Safety…

State Privacy Law Requirements: Instructing Vendors and Partners to Fulfill Deletion and Opt Out Privacy Rights Requests

Under many circumstances, state privacy laws require businesses to pass a consumer’s valid deletion request to any entity that processes the data on behalf of the business or otherwise is a recipient of the data. These…