Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

FTC Announces Proposed Enforcement Policy Statement Regarding “Personalized Pricing,” Signals Potential Scrutiny of the Use of Consumer Personal Information in Pricing

Yesterday, the FTC announced that it was seeking public comment on a newly issued Proposed Enforcement Policy Statement Regarding Personalized Pricing, which seeks to describe current FTC Staff’s perspective on when…

Safeway’s Tempest Over Wine Discounts Survives Motion to Dismiss

In Shakespeare’s The Tempest, Prospero creates illusions that induce other characters to act in ways they otherwise would not have. Wine also serves as a catalyst in the play, clouding the judgment of some characters,…

Court Distinguishes Between Mandatory and Optional Fees in CA Honest Pricing Law Suit

As we’ve noted in various posts—including  this one and  this one —California’s Honest Pricing Law generally prohibits advertisers from displaying a price that doesn’t include all “mandatory fees” other than taxes or…

“Junk Fees” Summer 2026 Roundup Part 2 – State AG Enforcement on Fee Practices

In this second installment of our Summer 2026 Roundup, we summarize recent enforcement efforts and announcements by State AGs pertaining to so-called “junk fees” and related affordability issues. These updates serve as…

 “Junk Fees” Summer 2026 Roundup Part 1 – Illinois, NYC, and DC

As we have discussed in prior posts, pricing and fee transparency continues to be an omnipresent topic for federal and state enforcers – both as a policy issue and enforcement priority.   In this first installment in…