Pinterest Adds Promotions Guidelines to Acceptable Use Policy

Last week, Pinterest added promotions guidelines to their Acceptable Use Policy. According to a post announcing the change, Pinterest will no longer allow promotions that:

  • Suggest that Pinterest sponsors or endorses them or the promotion
  • Require people to Pin from a selection (like a website or list of Pins)
  • Make people Pin the contest rules
  • Run a sweepstakes where each Pin, board, like or follow represents an entry
  • Encourage spammy behavior, such as asking participants to comment
  • Ask to vote with Pins, boards or likes
  • Require a minimum number of Pins
Some of these tactics are currently very common in Pinterest promotions. If you’re doing any of these things, now’s the time to rethink your approach. Pinterest has already indicated that if they see companies doing these things, they will shut down the offending promotions. (And if you run promotions on Facebook, make sure you read our post on the recent changes to Facebook’s promotions guidelines.)