Ad Law Access
New NAD Decision Addresses Crowdsourced Reviews
The NAD recently determined that Euro-Pro could not support a claim that its Shark vacuum receives “more 5-star online reviews than any other vacuum brand.” To support the claim, Euro-Pro had looked at over 4,000…
Advertising Around the Women’s World Cup
US 2; Germany 0 It’s only been a few hours since the US Women’s National Team beat Germany to secure a spot in the FIFA Women’s World Cup Finals, and we’ve already gotten questions from advertisers who want to…
FTC Updates FAQs for Endorsement Guides, Offers More Guidance on Social Media and Video Endorsements
The FTC recently revised its “ What People are Asking ” page, a source of informal guidance relating to the FTC’s Endorsement Guides . The Endorsement Guides were last revised in 2009. The FAQ revisions are intended to…
Privacy Groups Ask FTC to Investigate Contest Sponsor for Alleged COPPA Violations
Last week, ten privacy groups requested that the FTC open an investigation into a Topps Co. online contest, which they allege violated the Children’s Online Privacy Protection Act (COPPA). Specifically, the groups…
FTC Closes an Investigation Involving Reviews by Employees
In previous posts, we’ve noted that if a person who writes a review about a product has a connection to the company that makes the product, that connection should be clearly disclosed. The types of connections that…