Ad Law Access
NAD Addresses Disclosures on TikTok Shop
Procter & Gamble filed an NAD challenge against Blueland, arguing that influencers promoting Blueland’s cleaning products on the TikTok Shop did not adequately disclose their connection to the company. The influencer…
NAD Addresses Comparison Charts
A recent NAD decision looks at an issue that frequently comes up for advertisers but doesn’t often make its way into NAD decisions—how companies can use charts to compare features they offer against those offered by…
NAD Revives “Review Hijacking” Concept Dropped from FTC Rulemaking
When the FTC proposed its consumer reviews and testimonials rule in 2023 (discussed here ), it included a provision targeting so-called “review hijacking” — the practice of reusing reviews written for one product to…
NAD Addresses “List” Prices and “Limited Time” Offers
In recent years, there has been an increase in class action lawsuits alleging that companies are using artificially inflated “list” or “strikethrough” prices to mislead consumers into thinking they are getting a better…
NAD Finds that Cookware Claims Don’t Stick
Caraway Home sells nonstick cookware that is made with a non-toxic ceramic coating and without “forever chemicals” (i.e., per- and polyfluoroalkyl substances (PFAS)). The company advertised that “most traditional…