Ad Law Access
Apple Reaches $250M Deal Over AI Claims
When Apple announced the iPhone 16 in 2024, it advertised that it would be “the first iPhone built for Apple Intelligence.” Apple touted several AI features and advertised that Apple Intelligence is “Available Now.”…
NAD Decision Provides Guidance on Substantiating AI Claims
At last year’s ANA Masters of Advertising Law Conference, Phyllis Marcus, Vice President of NAD, stated that NAD would closely scrutinize claims related to AI and hinted that new decisions were on the way. We wrote…
NAD Decision Provides Guidance on #1 Claims
Nanit sells a smart baby monitor, a WiFi-connected device with a video and audio feed that can track a baby’s breathing motion, sleep patterns, and milestones. Nanit advertised that its monitor was the “#1 baby…
NAD Decision Provides Guidance on Price Comparisons
Ahold and Lidl are grocery retailers. In a recent challenge before the NAD, Ahold argued that Lidl ads claiming that consumers could save when shopping at Lidl’s stores instead of Ahold’s stores—including Food Lion,…
NAD Examines AI Claims
At the 2025 ANA Masters of Advertising Law Conference in November, Phyllis Marcus, Vice President of NAD, stated that NAD would closely scrutinize claims related to AI and hinted that new decisions were on the way. The…