Ad Law Access
NAD Continues to Scrutinize AI Claims
As part of its routine, ongoing monitoring program, NAD inquired about certain claims Kami Vision made about its Kami Home Fall Detect System, including these: The first AI-powered camera with Fall Detect, offering…
NAD Determines 100% Claims Aren’t 100% Clear
SharkNinja makes the Shark NeverChange Air Purifier MAX. Ads for the air purifier show a display on the product that reads: “Clean Air 100%.” In a recent Fast-Track SWIFT challenge, Dyson argued that consumers are…
Apple Reaches $250M Deal Over AI Claims
When Apple announced the iPhone 16 in 2024, it advertised that it would be “the first iPhone built for Apple Intelligence.” Apple touted several AI features and advertised that Apple Intelligence is “Available Now.”…
NAD Decision Provides Guidance on Substantiating AI Claims
At last year’s ANA Masters of Advertising Law Conference, Phyllis Marcus, Vice President of NAD, stated that NAD would closely scrutinize claims related to AI and hinted that new decisions were on the way. We wrote…
NAD Decision Provides Guidance on #1 Claims
Nanit sells a smart baby monitor, a WiFi-connected device with a video and audio feed that can track a baby’s breathing motion, sleep patterns, and milestones. Nanit advertised that its monitor was the “#1 baby…