Ad Law Access
NAD Decision Provides Guidance on #1 Claims
Nanit sells a smart baby monitor, a WiFi-connected device with a video and audio feed that can track a baby’s breathing motion, sleep patterns, and milestones. Nanit advertised that its monitor was the “#1 baby…
NAD Decision Provides Guidance on Price Comparisons
Ahold and Lidl are grocery retailers. In a recent challenge before the NAD, Ahold argued that Lidl ads claiming that consumers could save when shopping at Lidl’s stores instead of Ahold’s stores—including Food Lion,…
NAD Examines AI Claims
At the 2025 ANA Masters of Advertising Law Conference in November, Phyllis Marcus, Vice President of NAD, stated that NAD would closely scrutinize claims related to AI and hinted that new decisions were on the way. The…
NAD Addresses Disclosures on TikTok Shop
Procter & Gamble filed an NAD challenge against Blueland, arguing that influencers promoting Blueland’s cleaning products on the TikTok Shop did not adequately disclose their connection to the company. The influencer…
NAD Addresses Comparison Charts
A recent NAD decision looks at an issue that frequently comes up for advertisers but doesn’t often make its way into NAD decisions—how companies can use charts to compare features they offer against those offered by…