Ad Law Access
NAD Considers Material Connection Disclosures on LinkedIn
Agendia made two posts on LinkedIn that linked to articles in which Dr. Nathalie Johnson touts Agendia’s genomic test to evaluate early-stage breast cancer over Genomic Health’s competing test. Genomic Health filed an…
NAD Decision Leaves Unanswered Questions about Content Creator Disclosures
P&G filed an NAD challenge against Dr. Squatch over posts that the company’s influencers and content creators made on TikTok. These creators participate in the TikTok Shop affiliate program through which they can earn…
NAD Releases Influencer Trust Index
This week, NAD released Influencer Trust Index: Consumer Insights 2025 . The report starts by noting that last year, 82.7% of marketers in the US leveraged influencers in creative campaigns, driving the influencer…
FTC (and NAD) Celebrate “Made in USA” Month
On July 1, 2025, FTC Chairman Andrew Ferguson designated July as “Made in USA” Month. Chairman Ferguson noted that in a recent poll, 61% of Americans stated that whether a product was “Made in USA” played a factor in…
NAD Considers “Up To” Qualifiers in Superiority Claims
Coterie Baby advertises that its diapers provide “up to 4x more absorbency” and “up to 3x drier skin” compared to “leading brands.” P&G, the maker of Pampers – one of the two leading brands of diapers – challenged this…