Ad Law Access
NAD Frowns on Teeth Alignment Comparisons
Earlier this year, Align Technology filed an NAD challenge against SmileDirectClub over claims that company made about its teeth aligners. After that, SmileDirectClub filed its own challenge against Align over claims…
NAD Releases Fast-Track SWIFT Process
Last week, NAD launched a new, expedited process that will allow companies to challenge advertising claims made by competitors and get a decision within weeks as opposed to months. The process, “Single Well-defined…
NAD Decision Addresses Product Comparisons
This month, NAD announced a decision involving T-Mobile’s ads for its TVision service. The service currently allows subscribers to watch TV over a wired broadband connection, though T-Mobile plans to offer wireless…
NAD Announces New Filing Fees
NAD announced that that they are making changes to their filing fees, effective January 1, 2020. The new fees will be as follows: Under $250M: $10,000 National Partner: $25,000 Under $5B: $30,000 Over $5B:…
NAD Smells Problems in Scented Oil Tests
This week, NAD issued a decision in a case involving a commercial for Air Wick Scented Oil that includes some valuable lessons about claim substantiation. One version of the commercial starts with a family of four…