Ad Law Access
NAD Considers Context in Puffery Argument
Stokely-Van Camp (or “SVC”), the makers of Gatorade, recently challenged claims made by BodyArmor about its SuperDrink and Lyte sports drinks, including banners with the following text: The only sports drink. No…
NAD Addresses Disclosures on Influencer TikTok Videos
In its Disclosures 101 for Social Media Influencers guide, the FTC recommended that when an influencer promotes a brand in a video, the influencer should disclose any connection it has to the brand in the video itself.…
NAD Urges P&G to Clean Up Detergent Claims
A recent NAD decision that focuses on detergent claims touches on some issues – including implied claims and disclosures – that are relevant to all advertisers. The decision covers a lot of ground, but we’ll focus on a…
NAD Addresses When Companies may be Liable for Consumer Reviews
This is not another post about coronavirus claims, but we do need to start there. Truvani makes a dietary supplement that was formerly called “Under the Weather.” The company’s webpage devoted to that supplement…
NAD Frowns on Teeth Alignment Comparisons
Earlier this year, Align Technology filed an NAD challenge against SmileDirectClub over claims that company made about its teeth aligners. After that, SmileDirectClub filed its own challenge against Align over claims…