Ad Law Access
NAD Reviews Green Claims in
Battle Between Bottled and Boxed Water
The International Bottled Water Association (or “IBWA”) challenged over 50 express and implied claims by Boxed Water is Better (or “BWIB”), suggesting that boxed water is better for the environment. Yesterday, we…
Can Companies Use “Mass Balance Accounting” to Substantiate Green Claims?
The International Bottled Water Association (or “IBWA”) challenged over 50 express and implied claims by Boxed Water is Better (or “BWIB”), suggesting that boxed water is better for the environment. NAD’s decision…
Webinar: Navigating the Maze of Influencer Marketing
The FTC’s requirements for influencer campaigns have gotten more complicated, and they aren’t always intuitive. Unfortunately, many companies aren’t complying with the new requirements, leaving them open to challenges.…
NAD Finds Advertiser Responsible for Influencer Post it Didn’t Request
A beauty influencer posted a video on TikTok that purported to show how Huda Beauty’s Easy Bake Setting Spray is stronger and lasts longer than Charlotte Tilbury Beauty’s competing spray. Huda reposted the video on its…
NAD Holds Puffery Analysis Depends on Material Connection Disclosure
Church & Dwight ran ads for TheraBreath Mouthwash that featured a dentist in a white lab coat identifying him as Dr. Harold Katz. In some of the ads, Dr. Katz holds the product and states: “It’s a better mouthwash. I…