Ad Law Access
Facebook Eases the Requirements for Running Promotions
Last year, Facebook introduced Promotions Guidelines that governed how companies can run sweepstakes and contests on the Facebook platform. Among other things, the Guidelines stated that a company could not administer…
ABA Consumer Protection Conference Open for Registration
Hot off the presses -- registration for the ABA Consumer Protection Conference (Feb. 3, 2011, Washington DC) is now open! There is limited seating, so early registration is encouraged. The all-star line-up of speakers…
Company Settles FTC Charges Over Misleading Endorsements
A public relations agency hired by a video game developer agreed to settle FTC charges that it engaged in deceptive advertising by having employees pose as independent consumers and post favorable reviews of the games.…
New Article on How FTC Endorsement Guides Apply to Social Media
In previous posts, we noted that the FTC's new Guides Concerning the Use of Endorsements and Testimonials in Advertising contain various provisions that apply to messages in social media, and that the FTC recently…
A Federal Court Rules that YouTube is Protected from Liability in a Copyright Infringement Suit
This week, a federal court in New York granted Google’s motion for summary judgment in a landmark copyright infringement case that tested the boundaries of the Digital Millennium Copyright Act (the “DMCA”). In 2006,…