Ad Law Access
FTC Closes an Investigation Regarding Bloggers' Failure to Disclose Gifts
In previous posts, we noted that the FTC's new Guides Concerning the Use of Endorsements and Testimonials in Advertising contain numerous provisions that apply to messages in social media, such as blogs, word-of-mouth…
Twitter Launches the Promoted Tweets Platform
This week, Twitter unveiled “Promoted Tweets,” a platform that will allow advertisers to purchase key words that will link to their ads. Not only does the platform promise to be a significant source of revenue for…
Court Denies Motion for Summary Judgment in Case Involving User-Generated Content
In 2007, Quiznos launched the “Quiznos v. Subway TV Ad Challenge” and invited consumers to create videos demonstrating why Quiznos is better than Subway. To encourage submissions, Quiznos posted four sample videos on…
Italian Court Convicts Google Executives of Privacy Violations
On February 24, 2010, an Italian court convicted three Google executives for violation of Italy's privacy laws resulting from a video that was posted to Google Video showing a group of teenagers bullying another…
WOMMA Releases Guide to Disclosure in Social Media Marketing
In a previous post and article, we discussed how the FTC's new Guides Concerning the Use of Endorsements and Testimonials in Advertising include various provisions that apply to messages in social media, such as…