New Article on How FTC Endorsement Guides Apply to Social Media

In previous posts, we noted that the FTC’s new Guides Concerning the Use of Endorsements and Testimonials in Advertising contain various provisions that apply to messages in social media, and that the FTC recently investigated whether Ann Taylor Stores violated Section 5 of the FTC Act in connection with a blogging promotion. eCommerce Law Report recently published an article that explains in more detail how the Guides apply in the context of social media, why the FTC closed its investigation into Ann Taylor’s blogging promotion, and how companies can take steps to reduce the risks inherent in using social media. The article -- available here -- should prove useful for both markters and legal practitioners.

Tags: Social Media