Ad Law Access
NAD Doesn’t Trust Trustpilot Reviews
If a review site ranks your product as the top in a category, can you advertise that you’re “number 1” in that category? Not necessarily. A recent NAD decision explains why. A competitor challenged TaxSlayer’s claim…
FTC Settles with Companies that Sought to Prevent Bad Reviews
The Consumer Review Fairness Act was enacted in 2016 to protect consumers’ ability to share their opinions about businesses. In general, the law prohibits companies from using form contracts that: (a) prohibit or…
FTC Settlement Addresses Free Trials and Incentivized Reviews
This week, the FTC announced a settlement with UrthBox and its president that addresses two topics that we frequently cover on this blog: (1) free trials; and (2) incentivized reviews. Free Trial The FTC alleged that…
FTC Announces Settlement Involving Fake Amazon Reviews
This week, the FTC announced its first case involving fake reviews on an independent website. Cure Encapsulations sells a weight-loss product exclusively on Amazon. When the company wanted to boost its sales, its owner…
NAD Examines When Companies may be Liable for Consumer Reviews
We frequently get questions about whether companies can be held liable for claims that appear in consumer reviews. Although it’s clear that there are instances in which a company can be held liable if it has a…