Ad Law Access
New NAD Decision Addresses Crowdsourced Reviews
The NAD recently determined that Euro-Pro could not support a claim that its Shark vacuum receives “more 5-star online reviews than any other vacuum brand.” To support the claim, Euro-Pro had looked at over 4,000…
FTC Settlement Addresses Incentivized Reviews
Consumers often read reviews before buying a product or signing up for a service. Because of that, many companies closely monitor what consumers say about them online, and even take steps to generate positive buzz. One…
FTC Closes an Investigation Involving Reviews by Employees
In previous posts, we’ve noted that if a person who writes a review about a product has a connection to the company that makes the product, that connection should be clearly disclosed. The types of connections that…
NAD Says Online Reviews Don’t Support “Most Recommended” Claim
Last week, in a case of first impression, the NAD determined that reviews collected from retailer websites were insufficiently representative or reliable to support a broad “America’s Most Recommended” claim. The claim…
NY Attorney General Takes Action Against Fake Online Reviews
This morning, New York Attorney General Schneiderman announced that his office had concluded a year-long undercover investigation into the reputation management industry and the practice of posting fake reviews online.…