Ad Law Access
NAD Addresses When Companies may be Liable for Consumer Reviews
This is not another post about coronavirus claims, but we do need to start there. Truvani makes a dietary supplement that was formerly called “Under the Weather.” The company’s webpage devoted to that supplement…
FTC Seeks Public Comment on Endorsement Guides
This morning, the FTC announced that it is seeking public comment on whether to make changes to its Endorsement Guides as part of the agency’s systematic review of all current rules and guides. The Guides were first…
New FTC Settlement Targets Fake Ratings and Reviews
Yesterday, the FTC announced that it had reached a settlement with LendEDU and three of its officers over misleading ratings and reviews. LendEDU runs a website that compares student loans and other financial…
FTC Announces Settlement Over Fake Reviews
This week, the FTC announced a settlement with Sunday Riley Modern Skincare and its CEO, Sunday Riley, over allegations that company managers and employees posted fake reviews on Sephora.com. The FTC alleged that…
New NAD Decision Addresses Incentivized Reviews
NAD recently announced a decision involving Pyle Audio’s campaign to generate reviews for its NutriChef brand vacuum sealers. When consumers received their products, they would find a card promising them two rolls of…