Ad Law Access
FTC Settlement Illustrates Challenges with “Up to” Claims
“Up to” claims can be difficult to substantiate, in part, because the standard for substantiating those claims isn’t always clear. Over the years, the FTC, NAD, and courts have articulated different standards that are…
Cameo Settles with 30 AGs Over Endorsement Issues
Cameo is a platform where people can pay celebrities to record videos with scripted personal messages. Jimmy Kimmel recently used the platform to see if he could get George Santos to say silly things and then Kimmel…
FTC to Study “Surveillance Pricing”
On July 23, 2024, the Federal Trade Commission (FTC) announced that it had voted unanimously to initiate a new study focused on how companies may be leveraging consumer purchasing behaviors to personalize pricing for…
Join Us: A Conversation with Kelley Drye State Attorneys General Team Part II
Join Kelley Drye’s State Attorneys General Ad Law team on Thursday, August 15, 2024, at 2:00 p.m. ET for Part ll of our webinar led by Chair Paul Singer and Special Counsel Abby Stempson and Beth Chun . We have invited…
CFPB Issues Interpretive Rule for Paycheck Advance or “Earned Wage Access” Products
Late last week, the Consumer Financial Protection Bureau (CFPB) released a proposed interpretive rule asserting that paycheck advance or earned wage access (EWA) products are considered consumer loans and therefore…