Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Retailers Get a Forbearance Period for Previously-Exempt Fur

Pursuant to an enforcement policy the FTC announced earlier today, retailers of fur products that were previously subject to the $150 exemption under the Fur Products Labeling Act (“Fur Act”) will not have to pull…

Be Careful What you Tweet

Last week, we posted about a settlement in a lawsuit over comments made in Twitter posts. This week, we’ve learned about three other instances in which tweets have gotten people into trouble. NBA referee William…

FTC Settles Case Involving Misleading Endorsements in Social Media

This morning, the FTC announced a settlement with a company that sells guitar lesson DVDs using social media. According to the complaint, the company recruited affiliates to promote its courses through endorsements. In…

Consumer Financial Protection Bureau's Top Enforcer Outlines Agenda

In a March 8 speech to the National Association of Attorneys General (NAAG), Richard Cordray, the top enforcement official for the new Consumer Financial Protection Bureau (CFPB), outlined his agenda for enforcement…

Verizon Wireless Files Lawsuit To Stop Premium SMS Fraud

This week, Verizon Wireless announced that it had filed a lawsuit against defendants who are running deceptive SMS campaigns. Like other carriers, Verizon allows subscribers to purchase content -- such as ring tones,…