Ad Law Access
Can Targeted Pitches be False Advertising?
On March 28, the Northern District of Illinois held that a single in-person sales pitch is not commercial advertising and therefore the speaker cannot be liable for a false advertising suit under the federal Lanham…
Google Buzz Settlement Includes Two Privacy Settlement "Firsts" for the FTC
Google has agreed to settle Federal Trade Commission (“FTC”) claims alleging that the 2010 launch of Google Buzz, a social networking feature linking Gmail users with other people on Google’s network, involved…
Hold the Tweets: Why Marketers of Consumer Health Products Should Watch For FDA's Policy on Social Media
The Food and Drug Administration (FDA) is expected to issue guidance and possibly regulations regarding use of social media. These policies will only be enforceable on marketers of prescription drugs and restricted…
"Payment Card Data Pass" Rules Gain Some Teeth: An Update on the Legal Landscape
Our May 31, 2010 BNA Privacy & Security Law Report article, " Scrutiny on Payment Card Data Pass: Raising the Profile of Personal Information Sharing Among Marketers," summarized then-recent legislation introduced in…
Senate Hearing on Consumer Privacy Highlights Pending Legislation
On March 16, 2011, the U.S. Senate Committee on Commerce, Science, and Transportation held a hearing to examine online consumer privacy, with an emphasis on the use of behavioral targeting by online advertisers. The…