Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Facebook Eases its Guidelines for Promotions

Yesterday, Facebook made it easier for companies to administer sweepstakes, contests, and other promotions on its platform. Previously, Facebook required that all promotions on the platform be administered through…

Gain with Less Pain: Ending Your Competitor's False or Misleading Advertising Claims Without Having to Litigate

The best marketers train one eye on their marketing message and the other on their competitors'. And when a competitor's claim is deemed to go too far, it is the legal department that must consider its options in…

FTC Settles FCRA Charges Against Certegy for $3.5 Million

The FTC announced today that Certegy Check Services, Inc. will pay $3.5 million to settle allegations that Certegy violated the Fair Credit Reporting Act (FCRA) by failing to follow proper dispute procedures and…

FTC Announces Settlements on "No VOC" Claims

The Federal Trade Commission (“FTC”) announced settlements with three mattress manufacturers last week that prohibit the manufacturers from making claims that their products are free from volatile organic compounds…

FTC Updates COPPA FAQs

This week, the Federal Trade Commission announced the latest updates to its Frequently Asked Questions (“FAQs”) document to assist online operators as they work to comply with changes to the Children’s Online Privacy…