Ad Law Access
NAD Decision Provides Guidance on Price Comparisons
Ahold and Lidl are grocery retailers. In a recent challenge before the NAD, Ahold argued that Lidl ads claiming that consumers could save when shopping at Lidl’s stores instead of Ahold’s stores—including Food Lion,…
Important “Robocall” Regulatory Updates: FCC Extends Waiver of TCPA “Revoke All” Rule and Publishes Changes to Robocall Mitigation Database Rules
The Federal Communications Commission (FCC) kicked off the new year with back-to-back actions on “robocalls,” illustrating that this likely will continue to be an area of focus for the agency in 2026. These…
NAD Examines AI Claims
At the 2025 ANA Masters of Advertising Law Conference in November, Phyllis Marcus, Vice President of NAD, stated that NAD would closely scrutinize claims related to AI and hinted that new decisions were on the way. The…
MAHA Pushback – Court Temporarily Blocks West Virginia’s Dye Ban
In March 2025, West Virginia passed one of the most aggressive Make America Healthy Again (MAHA)-inspired statutes in the country banning a number of FDA-approved food dyes. But its future is now uncertain after a…
FTC Warns Companies of Potential Violations of the Consumer Review Rule
On December 22, 2025, the FTC announced that it had sent letters to ten companies warning them of potential violations of the agency’s Consumer Review Rule . Based on the template letter the FTC released, the letters…