Ad Law Access
“Puerto Rico’s Favorite Pasta” Is Not NARB’s “Favorite” Claim Without Substantiation
The National Advertising Review Board (“NARB”) recently upheld an NAD decision regarding Goya Foods, Inc.’s claim, “ La Pasta Favorita de Puerto Rico ” or “Puerto Rico’s Favorite Pasta,” finding that the claim was not…
New NAD Decision Addresses Incentivized Reviews
NAD recently announced a decision involving Pyle Audio’s campaign to generate reviews for its NutriChef brand vacuum sealers. When consumers received their products, they would find a card promising them two rolls of…
NAD Doesn’t Trust Trustpilot Reviews
If a review site ranks your product as the top in a category, can you advertise that you’re “number 1” in that category? Not necessarily. A recent NAD decision explains why. A competitor challenged TaxSlayer’s claim…
The Ad Law Access Podcast Now Available in Apple Podcasts
Kelley Drye & Warren LLP announced the launch of the Ad Law Access podcast – a new podcast from its advertising law and privacy law groups. Hosted by Kelley Drye attorneys, including Christie Grymes Thompson, Alysa…
NAD Opines on “Favorite” Claims
The line between what’s an objective claim (which does require proof) and puffery (which does not require proof) isn’t always clear, and reasonable minds can differ as to on which side of the line a claim belongs. When…