Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

NARB Filing Fees to Increase this Month

Advertisers who lose a challenge at the NAD automatically have the right to appeal the decision to the National Advertising Review Board (or “NARB”). Challengers who lose may also request an appeal, but the appeal is…

NAD Sheds Light on Comparisons Against “Regular” Products

Advertisers who want to tout the comparative advantages of their products have a number of options for framing those comparisons. For example, they can compare their products to specific products, they can compare…

New NAD Decision Highlights Key Ad Law Principles

Yesterday, we posted an interview with Laura Brett, the Director of the NAD, in which Brett discussed various issues, including how the NAD is evolving, how Brett sees herself as different from her predecessor, and…

A Peek Into The World Of NAD Director Laura Brett

Laura Brett became the director of the National Advertising Division in August 2017. Law360 published a Q&A session with Kelley Drye and Laura Brett that provides insight into the NAD, what we can expect in the…

NAD Inhibits Growth of Bacteria (Claims)

The NAD recently analyzed whether Petmate had adequate substantiation to support claims that certain cat litter pans had “built-in antimicrobial protection” and that they could “inhibit bacteria growth.” Although the…