Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

FTC Publishes Guide for Mobile App Developers

Yesterday, the FTC published a guide designed to help mobile app developers comply with advertising and privacy laws when marketing mobile apps. The guide doesn’t include new requirements — instead, it synthesizes many…

Court Dismisses Suit Over Text Message Opt-Out Confirmations

Over the past few years, there has been an increase in the number of lawsuits involving text message campaigns. Although the first lawsuits typically involved unsolicited messages, now plaintiffs’ lawyers are also…

Consumer Files Lawsuit Over Pittsburgh Penguins Text Message Campaign

A consumer recently filed a class action lawsuit against the Pittsburgh Penguins alleging that the team’s text message campaign violates federal law. The consumer claims that when he signed up to receive text messages,…

Free Cup of coffee!* FTC Workshop on Advertising and Privacy Disclosures Explores Dot Com Updates

Last week the Federal Trade Commission (FTC) held an information gathering workshop titled “ In Short: Advertising and Privacy Disclosures in a Digital World ”. The purpose of the workshop was to discuss the need for…

Paul Ohm to Serve as Senior Adviser to FTC on Internet, Privacy and Mobile Markets

Professor Paul Ohm, Associate Professor at the University of Colorado Law School, will be joining the FTC as a senior policy adviser for consumer protection and competition issues in the Internet and mobile market…