Ad Law Access
Updates on advertising law and privacy law trends, issues, and developments
Court Holds that Text Messages Could Violate the TCPA
A federal district court in Chicago recently held that SMS messages that are sent to a consumer without the consumer’s consent could violate the Telephone Consumer Protection Act (the “TCPA”). The decision echoes many…
New Article Provides Tips for Mobile Marketers
As more companies engaged in mobile marketing last year, many struggled to figure out how laws written before mobile phones existed apply in the wireless world. Consequently, 2009 saw some significant legal challenges…
NJ Bill Targets Unsolicited Text Message Ads
Two New Jersey legislators recently introduced a bill that would regulate text messages. Under the bill, no one may send a text message advertisement to a recipient in NJ if the recipient will incur a charge or a usage…