Ad Law Access
FCC Permits Confirmatory Opt-Out Texts Under TCPA
When consumers sign up to receive text messages and later request to opt-out, companies typically send a final message to confirm they've honored the request. Although that confirmation is a good practice and required…
Navigating the Legal Pitfalls of Augmented Reality
In the past year, augmented reality (AR) has moved beyond a sci-fi novelty to a credible marketing tool for brands and retailers. While part of a niche industry, AR applications are being championed by tech players…
Watch Kelley Drye's "Smartphone Revolution" Webinar On Demand
Mobile marketing, sweepstakes and services, including location-based services, are governed by an alphabet soup of statutes and regulations: TCPA, COPPA, CAN-SPAM, CPNI, etc. To complicate compliance even further,…
Papa John's Sued for $250 Million in Text Message Class Action
Plaintiffs filed a class action lawsuit against Papa John’s, arguing that a text message campaign conducted by the company’s franchises violated the Telephone Consumer Protection Act. According to the complaint, the…
Mobile App Developers Targeted By The California Attorney General's Office
Yesterday, the California Attorney General announced that it has started sending notices of non-compliance to numerous mobile app developers, notifying them that their mobile apps were not compliant with California’s…