Ad Law Access
Connecticut AG Investigates Skincare Products Marketed to Kids
If you’ve been on social media lately, depending on your algorithm, you may have witnessed tween influencers touting expensive skincare routines, or commentators lamenting the rise of the Sephora Kid . Before the…
FTC Staff Issues FAQs on the “Fake Review” Rule
As we noted in a previous post, the FTC’s Rule on the Use of Consumer Reviews and Testimonials, which went into effect on October 21, 2024, addresses deceptive conduct involving consumer reviews and testimonials and…
NAD Recommends More Prominent Disclosures on Beauty Influencer Posts
Last year, the FTC updated its Endorsement Guides to impose more stringent requirements on how influencers must disclose their relationships to the companies whose products they promote. Although the FTC later sent…
FTC Settlement with CarShield Holds Lessons on Endorsements
If you’ve watched the news recently, it’s fairly safe to predict that two things happened. First, you probably watched an announcer recount disturbing news about the current political climate. Second, following that…
Cameo Settles with 30 AGs Over Endorsement Issues
Cameo is a platform where people can pay celebrities to record videos with scripted personal messages. Jimmy Kimmel recently used the platform to see if he could get George Santos to say silly things and then Kimmel…