Ad Law Access
NAD Releases Tips for Influencer Marketing
This week, NAD released five tips on influencer marketing . Here are the tips, followed by some of our own observations. 1. When working with influencers or incentivizing consumers to review your product, you may be…
NAD Addresses Disclosures on Influencer TikTok Videos
In its Disclosures 101 for Social Media Influencers guide, the FTC recommended that when an influencer promotes a brand in a video, the influencer should disclose any connection it has to the brand in the video itself.…
Webinar Replay: Selling Online: How to Avoid Flattening the Curve of an Uptick in Website Traffic
The replay of our recent webinar Selling Online: How to Avoid Flattening the Curve of an Uptick in Website Traffic is available here . COVID-19 has increased the already dizzying amount of online sales, making the…
FTC Settlement Provides Detailed Guidance on Influencer Campaigns
This morning, the FTC announced that Teami – a company that sells teas and skincare products – agreed to settle charges that it promoted its products using deceptive health claims and endorsements by influencers who…
FTC Seeks Public Comment on Endorsement Guides
This morning, the FTC announced that it is seeking public comment on whether to make changes to its Endorsement Guides as part of the agency’s systematic review of all current rules and guides. The Guides were first…