Ad Law Access
NAD Decision Leaves Unanswered Questions about Content Creator Disclosures
P&G filed an NAD challenge against Dr. Squatch over posts that the company’s influencers and content creators made on TikTok. These creators participate in the TikTok Shop affiliate program through which they can earn…
NAD Releases Influencer Trust Index
This week, NAD released Influencer Trust Index: Consumer Insights 2025 . The report starts by noting that last year, 82.7% of marketers in the US leveraged influencers in creative campaigns, driving the influencer…
Musk Bans Hashtags on X Ads
On June 26, 2025, Elon Musk posted on X: “Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on X.” Below that post, one user asked Musk’s AI chatbot Grok whether it recommends using…
Two New Lawsuits Target Influencer Campaigns
Over the past few months, two firms have filed a series of class action lawsuits against a number of companies – including Celsius, Shein, and Revolve – over their influencer campaigns. Leveraging the same template,…
Webinar: Navigating the Maze of Influencer Marketing
The FTC’s requirements for influencer campaigns have gotten more complicated, and they aren’t always intuitive. Unfortunately, many companies aren’t complying with the new requirements, leaving them open to challenges.…