Ad Law Access
Casper Flags Its Use of Influencers as a Risk
When Casper launched in 2014, it set out to disrupt the mattress industry. Not only did they change the way mattresses were sold, the company changed the way mattresses were advertised. Among other things, Casper hired…
2019 Selected Top Ad Law Access Reads and Listens
In 2019, Ad Law Access published 124 stories on a wide range of topics. However, two topics stood out above the others: California Consumer Privacy Act (CCPA) CCPA was far and away the most popular topic of 2019…
Ad Law Access Podcast: FTC Releases New Guide to Help Influencers
On a new episode of the Ad Law Access Podcast, Gonzalo Mon provides an update for individual influencers on the FTC's new guide and video designed to help influencers understand their responsibilities regarding when…
FTC Releases New Guide for Influencers
Yesterday, the FTC released a new guide and video designed to help influencers understand when and how they should disclose the relationships they have to the brands they endorse. The guidance doesn’t break new ground,…
FTC Announces Settlement Over Fake Followers
In the world of social media, a person’s power is often measured in terms of followers. Because more followers generally means more reach, companies who engage influencers often base their compensation on this metric.…