Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Did the Other Shoe Drop? Another Class Action Against New Balance for its “Made in USA” Claims

The FTC regularly investigates Made in USA claims, but private actions have been less frequent. New Balance, however, has faced at least two class action lawsuits alleging it falsely advertises its footwear products…

State Attorneys General Fight Imposters Among Us

Last week, 49 State Attorneys General joined in a National Association of Attorneys General letter authored by Florida, Iowa, Mississippi, Pennsylvania, and Tennessee responding to the FTC’s Request for Public Comment…

Webinar Replay: Privacy Priorities for 2022 - FTC

The replay for our May 19, 2022 Privacy Priorities for 2022 webinar is available here . Under Chair Lina Khan, the Federal Trade Commission has announced an aggressive privacy agenda, which is unfolding on the…

Made in USA Closing Letter Addresses Retailer Obligations

As we’ve noted in other posts, an FTC rule prohibits companies from stating or implying that a product is made in the USA unless: (1) the final assembly or processing of the product occurs in the USA; (2) all…

The FTC Seeks Comments and Signals Changes to Come in New Rulemaking on Earnings Claims

As we previewed last week here, the FTC released an Advanced Notice of Proposed Rulemaking (ANPR) on earnings claims as it embarked on a mission to adopt a rule that would give the FTC, in its own words, “an…