Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Dark Patterns: A New Legal Standard or Just a Catchy Name? (Part Two)

In Part One of this discussion, we provided background on the concept of dark patterns and analyzed some recent examples from State AG enforcement. We concluded that, in alleging dark patterns, State AGs are…

Senate Spars with FTC BCP Director Sam Levine over FTC Enforcement, Surprisingly from Both Sides

Yesterday, the Senate Commerce Committee’s Subcommittee on Consumer Protection, Product Safety and Data Security held its second hearing in less than a year on COVID-19 fraud, price gouging, and related enforcement…

Dark Patterns: A New Legal Standard or Just a Catchy Name? (Part One)

State and federal regulators have definitely put a new emphasis on combatting so-called “dark patterns” – a term attributed in 2010 to user-experience expert Harry Brignull, who runs the website darkpatterns.org.…

FTC Continues to Focus on Incentivized Reviews

Last week, we wrote about the FTC’s first case involving a company’s failure to post negative reviews. Just a few days later, the FTC reached a $3.5 million settlement with Hubble Contacts. Although much of the FTC’s…

FTC Settles with Company Over Failure to Post Negative Reviews

Companies often ask us whether they can highlight positive reviews without mentioning negative ones. The good news is that there are ways to do that, but when the conversation veers from highlighting positive reviews…