Ad Law Access
Facebook Eases its Guidelines for Promotions
Yesterday, Facebook made it easier for companies to administer sweepstakes, contests, and other promotions on its platform. Previously, Facebook required that all promotions on the platform be administered through…
Losing Entrant Threatens to Sue the FTC Over Contest
Last year, the FTC came up with a new strategy in its war against unlawful telemarketing — the agency sponsored a contest in which it invited contestants to submit their best solutions to block robocalls. After…
Vermont Changes Law on Skill Contests
All states prohibit companies from requiring people to pay money or make a purchase to enter a sweepstakes. Although most states allow companies more flexibility to require a payment or purchase in a skill contest,…
FTC Closes an Investigation Involving a Social Media Campaign
As we've noted in previous posts, if a company provides incentives to a consumer in order to encourage the consumer to promote the company's products, the consumer is required to disclose those incentives. It's not…
Pinterest Establishes Business Accounts and Marketing Guidelines
In March, we posted that Pinterest had made changes to its Terms of Service . This month, Pinterest announced new business accounts that are governed by new Business Terms of Service . Pinterest also established Logos,…