Ad Law Access
Four Things to Know When Planning a Social Media Promotion
Social media has revolutionized the way companies run sweepstakes, contests, and other promotions. Not only does social media make it possible to do things that weren’t done a few years ago, it also makes it easier.…
Google+ Opens Up to Companies, But Prohibits Promotions
This week, Google launched Google+ Pages, a place where companies can post content and interact with consumers. In many ways, Google+ Pages is similar to Facebook Pages, but it also includes some unique functionality…
Parties Reach Settlement Over Text-to-Win Sweepstakes
In 2007, several companies offered text-to-win sweepstakes in conjunction with the American Idol, The Apprentice, Deal or No Deal, and 1 vs. 100 television shows. Soon thereafter, plaintiffs filed class action…
Indiana Supreme Court Rules NCAA Did Not Violate Lottery Laws
Last year, we posted about a lawsuit alleging that the NCAA’s method of distributing Final Four tickets was an unlawful lottery. According to the complaint, each person who applied for tickets could submit an…
Facebook Issues New Promotions Guidelines
Yesterday, Facebook modified the Guidelines that govern how companies can run or advertise sweepstakes, contests, and other promotions on the Facebook platform. Following is a summary of the key provisions: …