Ad Law Access
KDW Ad Law Presents “Advertising Under The Influence: Rules of the Road For Your Company’s Next Influencer Campaign” via Webinar on Thursday, November 9, at Noon Eastern
Social media influencers help drive consumer engagement with the brands they love. Better reviews, more “likes,” and thousands of re-tweets can all add up to a bigger bottom line and greater insight into what sells and…
What Does Tweeeeeting Mean for Advertisers?
This week, the news broke that tweets are likely getting longer. Twitter plans to extend the maximum length of a tweet from 140 to 280 characters, and has already rolled this feature out to selected users. What are the…
FTC Takes Action Against Social Media Influencers
This morning, the FTC announced that it had reached a settlement in its first-ever complaint against individual social media influencers and that it had sent warning letters to other prominent influencers. In addition,…
What Will Your Social Media Influencer Letter from the FTC Look Like?
We have blogged about the FTC’s barrage of letters when they were originally released in April and again last week . Back in May, in response to a Freedom of Information Act request by the National Law Journal, the FTC…
Consumer Groups Push for More Regulation of Influencers
In November, we posted that four consumer groups had sent letters to FTC, encouraging the agency to investigate and bring enforcement actions regarding the use of influencers on Instagram. In April, the FTC responded…