Ad Law Access
Company Settles FTC Charges Over Misleading Endorsements
A public relations agency hired by a video game developer agreed to settle FTC charges that it engaged in deceptive advertising by having employees pose as independent consumers and post favorable reviews of the games.…
New Article on How FTC Endorsement Guides Apply to Social Media
In previous posts, we noted that the FTC's new Guides Concerning the Use of Endorsements and Testimonials in Advertising contain various provisions that apply to messages in social media, and that the FTC recently…
A Federal Court Rules that YouTube is Protected from Liability in a Copyright Infringement Suit
This week, a federal court in New York granted Google’s motion for summary judgment in a landmark copyright infringement case that tested the boundaries of the Digital Millennium Copyright Act (the “DMCA”). In 2006,…
FTC Plans for Internet Privacy Framework
This post was written by Alysa Z. Hutnik . On Tuesday, April 26, 2010, the Federal Trade Commission (FTC) announced that it intends to develop Internet privacy guidelines. The guidelines will examine social…
FTC Closes an Investigation Regarding Bloggers' Failure to Disclose Gifts
In previous posts, we noted that the FTC's new Guides Concerning the Use of Endorsements and Testimonials in Advertising contain numerous provisions that apply to messages in social media, such as blogs, word-of-mouth…