Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Planning a Social Media Campaign? Consider These Legal Risks

This five-minute video from the Bloomberg BNA Internet Law Resource Center provides an overview of some of the legal issues companies should consider before they engage in social media. Kelley Drye partner Gonzalo E.…

Class Action Lawsuit Challenges Disclosures on Instant-Win Game Pieces

Last week, plaintiffs filed a class action lawsuit against McDonald's and two of its agencies, arguing that the companies violated the Illinois Prizes and Gifts Act in the context of the "2011 Monopoly Game at…

Missouri Attorney General sues Fantasy Sports Operator

The Missouri Attorney General recently filed a suit against Gridiron Fantasy Sports and its owner for allegedly defrauding consumers by failing to award prizes to the winners of fantasy sports leagues. Participants in…

Four Things to Know When Planning a Social Media Promotion

Social media has revolutionized the way companies run sweepstakes, contests, and other promotions. Not only does social media make it possible to do things that weren’t done a few years ago, it also makes it easier.…

Google+ Opens Up to Companies, But Prohibits Promotions

This week, Google launched Google+ Pages, a place where companies can post content and interact with consumers. In many ways, Google+ Pages is similar to Facebook Pages, but it also includes some unique functionality…