Ad Law Access
Parties Reach Settlement Over Text-to-Win Sweepstakes
In 2007, several companies offered text-to-win sweepstakes in conjunction with the American Idol, The Apprentice, Deal or No Deal, and 1 vs. 100 television shows. Soon thereafter, plaintiffs filed class action…
Indiana Supreme Court Rules NCAA Did Not Violate Lottery Laws
Last year, we posted about a lawsuit alleging that the NCAA’s method of distributing Final Four tickets was an unlawful lottery. According to the complaint, each person who applied for tickets could submit an…
Facebook Issues New Promotions Guidelines
Yesterday, Facebook modified the Guidelines that govern how companies can run or advertise sweepstakes, contests, and other promotions on the Facebook platform. Following is a summary of the key provisions: …
FTC Settles with Company that Used Sweepstakes to Get Around Do-Not-Call Rules
This afternoon, the FTC announced that the manufacturer of Rascal Scooters has agreed to pay $100,000 to settle charges that it illegally called millions of consumers whose phone numbers were on the national Do Not…
Facebook Eases the Requirements for Running Promotions
Last year, Facebook introduced Promotions Guidelines that governed how companies can run sweepstakes and contests on the Facebook platform. Among other things, the Guidelines stated that a company could not administer…