Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

FTC’s Auto Dealer Rule Promises Sweeping Industry Changes

On December 12, the FTC issued the Combating Auto Retail Scams Rule (“CARS Rule”) which will broadly regulate sales activities of motor vehicle dealers. Authorized by Congress through the Dodd-Frank Act and promulgated…

CPPA to Propose Changes to Privacy Policy Requirements

While the California Privacy Protection Agency (CPPA) Board’s attention during its December 8 public meeting was mainly focused on preliminary draft regulations on automated decisionmaking technology (ADMT), risk…

“Vanilla Vigilante” Spencer Sheehan Grounded After Targeting Starbucks

Over the past several years, the number of consumer class actions involving product labels has significantly increased. The claims, primarily targeting food and clothing manufacturers, typically allege products are…

California Carbon Disclosure Requirements Delayed

In October, we posted that California had enacted the Voluntary Carbon Market Disclosure Act (or “VCMDA”), a law that aims to force companies to more clearly disclose thebasis for their carbon reduction claims. The…

NAD Considers Whether “Better” and “Best” Claims are Puffery

Royal Oak sells Super Size charcoal briquets that are 50% bigger than the briquets sold by certain competitors. Royal Oak advertises that “a bigger briquet is a better briquet” and that the briquets provide “the best…