Ad Law Access
NAD Decision Offers Guidance on Comparisons Against Categories
When an advertiser makes a comparison against a category of products, it must generally substantiate the claim against 85% of the products in that category. It’s common for advertisers to narrow down a category in…
AGs Aren’t Kidding about KOSA
Led by Tennessee Attorney General Skrmetti, 32 attorneys general (AGs) sent a bipartisan letter (19 Republicans and 13 Democrats) to both houses of Congress this week, supporting the passage of the Kids Online Safety…
State Privacy Law Requirements: Instructing Vendors and Partners to Fulfill Deletion and Opt Out Privacy Rights Requests
Under many circumstances, state privacy laws require businesses to pass a consumer’s valid deletion request to any entity that processes the data on behalf of the business or otherwise is a recipient of the data. These…
With Uncertainty Surrounding the FTC’s Negative Option Rule, New California Requirements Wait in the Wings
Last Friday, the FTC’s final Negative Option Rule was published in the Federal Register, starting the clock on the effective dates for the agency’s expansive overhaul of requirements related to goods or services sold…
California Privacy Protection Agency expands the definition of “data broker”
On November 8, the California Privacy Protection Agency (CPPA) voted 5-0 to approve new regulations to implement the DELETE Act of 2023. The most noteworthy development was the agency’s adoption of a new definition of…